Having no background in using software like this, ultimately I find ActiveCampaign to be relatively easy to use. Far and away the BEST aspect of AC is the immediate, LIVE interaction you have with a REAL person to answer questions and offer help. (It's also great that the conversation is emailed to you post-interaction, and especially great when the rep creates a video showing you how to do something.)Of course, an even better experience would be if I didn't have to use a support rep at all - or at least as frequently. But while many features are intuitive, many are not. Often, I've even stumped the rep with my question/issue!My biggest issue is the bugs in their software. For me, the most aggravating thing is list uploading. I often have to upload a list 3-4 times before it actually uploads. VERY annoying! A few weeks ago I encountered an even worse problem that I was told needed to be handled by their technical team. IT IS STILL UNRESOLVED! I keep complaining, they keep telling me someone from the technical team will get in touch with me, but they don't. I am truly disgusted and am considering using a different platform.