Bing Ads was a waste of time and money for me, I do much better with Google AdWords so have given up Bing Ads. Their connection between keywords and search terms is terrible, they charged me for the most ridiculous clicks by people looking for something completely different to what I offer. I protested the bad clicks but they weren't interested in discussing the issue, told me that they were all valid . . . so Bye Bye I replied. Conversions were zero for me so I cut my losses and closed the account, will stay with AdWords, a bit more expensive they say but at least I have valid site visits and Google makes a very efficient connection between visitor's search phrases and my keywords, I have very few irrelevant search terms with AdWords, only a few weird or screwy search phrases that would fool anybody slip through.Regards, Kevin
