Paid for all4 plus (no ads) but still get loads of ads all the time. Have complained about it and they’re so far acting like it’s an issue with my device or app (I’ve checked these are up to date)- like there aren’t a tonne of other people saying they’re having the same problem. I’ve not heard anything further. Despicable and false advertising of the service they are selling. Don’t charge people for something you don’t deliver!