I vividly remember eating my first Chipotle burrito back in 2001. I was awed by the size of the thing. Today, the burritos continue to get smaller as the prices continue to rise. At any given restaurant I'm either being skimped on the rice and/or the meat all the while still having to cough up $10. I have been a loyal Chipotle customer for a decade and a half, however, the direction this company is headed will be their demise and they'll slowly slip into obscurity as the chain that was "big back in my day".
