The Daily Mail exploits the ignorance of those who do not fall into the ‘elite’ category, i.e. the average Joe. Engendering mistrust and division with those who are educated to a certain level. As Richard Dreyfuss coined the expression in Jaws… The Mail specialises in ‘Working class hero bull s**t’. It’s loathing of anything perceived as slightly liberal or left leaning is legendary; witness its endless negative articles aimed at the BBC, and anything Labour suggests or promotes it will find find a reason to oppose it. But the most divisive articles are those where they exploit minorities and engender hate and ignorance in those who choose to read it. Endless articles headed up by ridiculously unnecessary superlatives and click-bait.