I've been using hotels.com for many years for business and personal trips all over the world and been a Gold user for the entire time.I've redeemed over 40+ free nights and just had my reward nights converted into over £700 one key cash.From earning essentially 10% down to 2%, it's really a kick in the gahoolies.Their previous reward program created a sense of loyalty, I didn't use any other booking website.Now, there is no real incentive to use hotels.com. I am now starting to use IHG/Hilton/Marriott schemes instead. Such a shame, and I suspect they have lost lots of customers like myself. I hope they take note of all these comments circulating online and revert back to their original scheme. If they do, I will come back, I suspect lots of other customers will also.