The reliability and the ease of use of Later speak for itself. I don't have to invest too much time in understanding how to use it or care whether or not Later is functioning properly concerning my post scheduling. I don't need to spend too much time to schedule it or consolidate and integrate my content on Later ! What more could you want !? I'm more than happy with this great scheduling-tool (planning, scheduling and management of marketing content) and that's why I highly recommend Later !