As so many others have said, prime has really deteriorated at the same time costing a lot more. As others have also said a lot of what was once free content (which it isn't as your are paying a subscription for it!) you now have to rent or buy! There's not as much new content added as was the case before and the new menu/UI is appalling! It's not easier to use at all, half of the features have been taken away just replaced with constant push to pay for more and more stuff. Not worth the money. And I don't think a company owned by a man who has more money than he can spend in his lifetime can blame the money grabbing down to the cost of living crisis. Just greedy capitalism working at it's best in my view. Won't be renewing my subscription like it sounds many others won't. Time to listen to your customers Amazon/Geoff!
