First of all. The sugarfree tastes really good. Apart from that, I like how they are sponsors of every single major sport event in the industry, not to mention what they are achieving with Max Verstappen and Checo Perez at the F1!Whether its F1, whether its kite surfing, whether its the BC ONE breakdancing competitions, skating, snowboarding, anything extreme you can think of basically, these guys are a perfect representation and the embodiment of that soul, energy and crazyness in a good way!
