Not friendly for franchise businesses. We are the operator of two different franchise concepts with hundreds of locations throughout the US - all independently owned and operated. Our franchise owners are small business owners, each trying to run their business in this ever changing digital marketing world. To be honest - Yelp sucks for small business. Yelp is great for that one pissed off customer that needs an avenue to vent. But that's it. We have two franchises that share the better part of a large state. One is in the north, the other is in the south. When a customer posts a negative review meant for the south location onto the Yelp page of the North location, Yelp will not MOVE or REMOVE the review that is placed on the incorrect location. I can prove the customer is a customer of the South location, but Yelp repeats to me that their platform is based on the customers' true experience. How is it a true experience is the location (hence the business itself) is wrong? Yelp would rather ruin the reputation of a great small business than recognize their platform is flawed.
