Constant calls from marketing representatives and emails that work for Yelp. Plays the card of we can help with our reviews negative or positive. Yelp has a standard guideline in place that sets how it determines what is a legitimate review or one that could be deemed inappropriate. It is not followed, rather Yelp cites whatever a community writes will be the truth. If you do not pay the monthly subscription it is an easy solution for Yelp Customers Services to easily brush you off with no research time. In less than an hour a thank you is given, but we must allow the community to voice their opinion message is given. By not following the company policy, any business can fall prey to non legitimate reviews.