As a business owner I don't want to have to worry about the details on managing a website. Bigcommerce gives me the ability to have a fully functional site with inventory management, email notification, product descriptions, product pages, and much more without having to know how to code this or that. This frees me to focus on the more important things of the business. Bigcommerce is easy to use and quite intuitive! If I ever do run into a problem, their 24 hour support is ready to assist in anyway they can. There's certainly room for improvement but I completely trust BC with my site!