On the whole, the platform is efficient, easy to use and excellent for creating best-in-class designed email templates. The list function is simple and easy to use and it has all the automation functionality you'd expect from a CRM platform. However, it is sorely lacking an HTML Export function! Rivals like Mailchimp have an HTML function, but no such function exists in Campaign Monitor, which is a huge shame considering that CM is one of the best email platforms from a visual design perspective.