Why have most non BBC channels adopted this format of ads ads ads with no option to FFWD through them ?Do they not realise that information is everywhere and a search on the web or utube will normally find the programme with no ads or crap associated with it. Do they not only realise we are also in a millennium where people don’t listen to or watch ads, in fact the more I see an ad now I’m more inclined NOT to buy it So catch up TV, Grow up or slow up, these ads will kill your business despite what your latest poll tells you