I am a small business that designed and maintains the website internally. As the web designer, webmaster, SEO person, and content writer, I am no expert in site security. I needed an expert for that. Cloudflare is my team of security experts. Cloudflare is easy to navigate, and trusted. Customer service is seldom required. When it is, they are highly responsive. I don't have to deal with irrelevant robotic rsponses that delay resolution.I highly recommend Cloudflare to any enterprise. However, small businesses will especially benefit because Cloudflare offers a price point with small business in mind. That is a rare commodity. Not all service providers of Cloudfare's caliber do that.