I had a Spotify Unlimited subscription and had paid a reasonable rate of £4.99 since 2012. Annoyingly, the card I had attached to my account expired and thus the subscription was cancelled. I don't use Spotify on my mobile so I simply want to use it on my PC without ads, so I tried to get my subscription extended at the previous rate.After 8 years of subscription, where I've enjoyed the product greatly, I was met with template email responses that were supposedly from real people, full of whimsical stock language designed to appease me, and essentially force me into a Premium subscription.I cannot believe that Spotify would rather lose me altogether and anger me enough to leave this negative review, rather than simply extend the Unlimited subscription and continue to get money from me.Is it really that hard? Hey, I get it as a business strategy for newbies joining the service, but I have been a customer for many many years. Does that not count for anything?Baffling. They have massively gone down in my estimation.As a copywriter and an expert in brand values, I don't rate yours very much Spotify.
