Many web users can give false rewievs in our business on tripadvisor, i do the same for tripadvisor, fresh as a a$$ fu(k.It's a online space where you can write whatever you desire about a business/firm or other things, even the problem is you and your $hitty life problems. For example if you do not answer to the phone (because you have no time in periods of high top tourist season) or you don't have availability for hospitating guests at restaurants or rooms, the user can "give a fu(k to your work for free".This is read from countless reviews that could damage your business and your reputation. (even in my case we have 4.5stars on 5).
