I cannot tell you how nice it is to use (let alone fill out) a form made with Typeform. If you are the creator, assembling a meaningful, form in which to ask for information from others for e-mail lists, surveys, and more, Typeform is the absolute easiest, straightforward way to do so, without looking like the old, boring, impersonal HTML forms. If there was a way to make them the STANDARD, I think the people filling in the forms would not feel like a number in someone's database.