I am a small business owner. Yelp consistently removes legitimate 5 star reviews from my yelp profile. I will not subscribe to their paid services, and not sure that would change this behavior anyways. There is no reason every provided as to why these legitimate reviews are removed. Over the years I have come not to trust Yelp. From my experience it appears there is a lack honesty and integrity. I would change my opinion if they changed their behaviors.
